Modules
Present a user with a quick onboarding to showcase the best features of your app and give a sense of a personalized experience.
The UI below is illustrative and you will be able to configure in the module (fonts, colors, texts, etc.)
The Onboarding module integrates with the Analytics module, to make sure you can link users demographic to payment for instance or understand drop rate between views.
Additionally, we stronly encourage to combine the Onboarding module with the Paywall module and display the paywall right after the paywall: 20% of users that pay for apps via subscriptions or in-app purchases do so even before using the app.
This is the perfect opportunity to convert those users.
Take the opportunity to explain to new users how the app works. This will help with decreasing users dropping.
Leverage a first introduction to show case the benefits of your app. The first impact is crucial to user conversion.
Understand your users demographic. With custom analytics you will be able to understand and split apart different users segments.
Right after onboarding and even before using the app or FUE (first user experience). 20%of users were coverted before even using the app.
Of the onboarding flow is crucial. Onboarding flows that are too short convert less, on the other side, onboarding flows that are too long tend to loose too many users (drop rate between views). From my testing, 5-7 steps are the sweet spot.
First onboarding should be super simple to go through, no open ended questions or typing needed.
It's important for the users to think or understand that your app provides a unique experience and the app is tailored for them. Adding an animation as last step of the onboarding indicating that some customization is being performed can help convert more users. I have seen conversion to increase by 16% by adding the animation.
To avoid small drop of users (~1/2%) after each view, it's good to show how many steps are left in the onboarding process.
